29
2025
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06
鍐嶈瘉浜嗘劅鎬ф秷璐圭儹搴︾収鏃?
鎵灞炲垎綾伙細
銆銆搴婂搧銆佸湴姣佸綰哄搧綾籊MV鍒鍚屾瘮澧炲姞29%銆?4.16%鍜?2.83%錛?鏈堟暣涓秷璐瑰競鍦轟互“鏄ユ棩緇忔祹”涓哄熀鐐癸紝姝ゅ錛屾伆閫㈡媶淇潗鏂欍佸崼鐢熸磥鍏楓佸鍏風収鏄庛佹櫤鑳藉灞呫佸眳瀹墮傝佸寲浜旂被浜х墿綰沖叆鍥借ˉ鑼冨洿錛屾渶鍒濓紝涔寵兌鏋曘佹櫤鑳藉簥GMV鍒鍚屾瘮澧炲姞564.12%鍜?0.13%銆傝蔣鎷嗗仛涓哄鎷嗘秷璐逛腑鐨勬矇澶存垙錛佷綋楠屽紡娑堣垂鎸佺畫娓楀叆錛?ldquo;鏄ユ棩緇忔祹”鎴愪負3鏈堟秷璐圭幆鑺傝瘝銆傝祻鑺便佽笍鏄ョ瓑鐭斿嚭閫涘拰寰害鍋囨垚涓烘敮嫻併傛湰騫撮槻鏅掓秷璐規彁鍓嶅崌娓┿傚煎緱涓鎻愮殑鏄紝GMV鍗犻澶х洏浠介楂樿揪40%銆傛瘮鎷熶簬“浜斾竴”“鍗佷竴”絳夊皬闀垮亣渚ф矇闀塊斿嚭琛岋紝娑堣垂鑰呬篃鏇存敞娌夊眳瀹惰垝鏈嶆э紝浜轟滑綰風悍璧板嚭鎰熻Е鎰熸煋闃沖厜錛岄兘鏄繎閮婁綋楠屽紡“寰害鍋?rdquo;鐨勪粠鍦猴紝铏界劧灝氭鍦ㄦ槬瀛ｏ紝3鏈堝鉤鍙扮浉鍏蟲秷璐笹MV鍚屾瘮澧炲姞152.90%錛岄槻鏅掔被鏈嶉グ鍜岄槻鏅掗湝GMV鍒鍚屾瘮澧炲姞31%銆?6%錛?ldquo;浠涔堝煎緱涔?rdquo;瀹跺眳瀹舵媶琛屼笟鎷呬換浜烘湵鎯犺悕閫忛湶錛屾瘡騫翠笁鏈堜笅鏃嚦浜斾竴鍋囨湡錛屽憟鐜板嚭涓鍓鍏冧笖鏂伴矞鐨勫浘鏅細璧烽錛?鏈?ldquo;鎶よ偆”鐜妭璇嶆秷璐瑰悓姣斿鍔?6.95%錛屾涓槻鏅掓湇鎴愪負娑堣垂鑰呴閫夊崟鍝侊紝鎴愪負榪戝嚑騫存槬縐嬪淇濆畧鎶㈡墜媧誨姩錛屾槬鍜屾櫙鏄庯紝姣旀嫙浜庡宀?鏈堟墠鐑害娓愯搗錛屽鍑夎銆佽殜甯怗MV鍚屾瘮澧炲姞56.53%鍜?3.19%銆?鏈堝灞呭搧鐗屽ぇ瑙勬ā涓婃柊錛屾湰騫存皵娓╁洖鍗囪緝鏃╋紝澶忔棩娓呭喎鍗曞搧鍙嶅鍥よ揣浜虹兢嬋澧烇紝鎴愪負3鏈堢ぞ浜や笂鏈椋庤鐨勪竴鍙ヨ瘽涔嬩竴錛屼笁鏈堜互鏉ワ紝浠ラ湶钀ャ佸緬姝ヤ負浠ｈ〃鐨勬埛澶栦紤闂查」鐩篃鍑粭寮虹ぞ浜?鐭斾紤闂?浜茶繎澶╃劧鐨勫姡鍔匡紝GMV鍚屾瘮澧炲姞杈?20.50%鍜?53.08%銆傚府鎺ㄧ浉鍏蟲秷璐歸佹潵“鏄?rdquo;銆傞槻鏅掑附銆侀槻鏅掑彛緗╃瓑鍝佺被鐨勯攢閲忓潎鍛堢幇涓婂崌瓚嬪悜錛?鏈堟梾閫涘憟鐜?ldquo;杞婚噺鍖?rdquo;鐗硅壊錛屾枃鏃呫侀湶钀ャ佹梾鎷嶇瓑涓氭佷笉绔畬緹庯紱鍏舵錛屾秷璐硅呯悍綰瘋蛋鍑烘劅瑙︽劅鏌撴槬鏃ラ檺鍒舵櫙鑹詫紝韙忔槬璧忚姳錛屾梾閫涙秷璐瑰競鍦洪佹潵“鏄ユ棩闄愬埗”楂樻疆銆備笁鏈堟槬鑹叉笎闀匡紝“浠涔堝煎緱涔?rdquo;騫沖彴闃佹埧絎鍏楓佹櫤鑳藉鐢點佸綰哄搧綾葷瓑鎹㈡柊闇姹傝〃紺哄悓鏍峰己鍔詫紝鏄ユ棩緇忔祹鐑姏鍗佽剼銆?ldquo;閲戜笁閾跺洓”鍘嗘潵鏄媶淇椇瀛ｏ紝騫沖彴鐩稿叧娑堣垂GMV鍒鍚屾瘮澧炲姞20.73%鍜?5.61%銆備互DIY鍜屽皬鎴峰瀷鏀剁撼涓轟唬琛ㄧ殑“杞?rdquo;鎴愪負椋庤瓚嬪悜銆傚甫鍔ㄧ┖璋冦佸啺綆便佹礂琛ｆ満絳夊ぇ甯堢數GMV鍒鍚屾瘮澧炲姞80.71%銆?2.74%鍜?7.22%銆備互闃叉檼涓轟唬琛ㄧ殑娑堣垂錛岀獥甯樸佸綰哥瓑鍋氫負浣庢垚鏈眳瀹剁剷鏂板ソ鐗┿?ldquo;浠涔堝煎緱涔?rdquo;騫沖彴鍐?ldquo;鏄ラ?rdquo;鐜妭璇嶆秷璐笹MV錛堝晢鍝佷拱鍗栨婚錛夊悓姣斿鍔?5.38%錛?ldquo;鐫′釜濂借”鎴愪負2025騫村灞呯硦鍙ｈ川閲忕幆鑺傝瘝錛?ldquo;涓虹浉閫竴鍦鴻姳浜嬭屽璧翠竴搴у煄”錛屾秷璐瑰鉤鍙?ldquo;浠涔堝煎緱涔?rdquo;31鏃ュ彂甯冪殑鏁版嵁鏄劇ず錛屽彔鍔犲鍦?5%鑷?0%鐨勫浗搴﹁ˉ鍔┿?ldquo;浠涔堝煎緱涔?rdquo;鏃呬笟鎷呬換浜洪儜嬈ｅ紩瑙侊紝璧忚姳韙忛潚銆佸懆杈歸涖佹潙钀介涚瓑鏃呴涙秷璐瑰満鏅棩娓愪赴紜曘?鏈堬紝鍋氫負鍏ㄥ勾絎簩涓嚭琛岄珮宄幫紝“浠涔堝煎緱涔?rdquo;騫沖彴鍐呭簥鍝佷歡濂椼佸簥絎犮佹灂澶淬佸簥綾婚渶姹傛寔緇鍔狅紝鏅鴻兘鍖栥佸皬鎴峰瀷鏀剁撼闇姹傛棩鐩婄孩鐏紱澶栧嚭涔嬩綑錛屾壃宸炪佸鑻忋佹澀宸炵瓑姹熷崡璧忚姳鑳滃湴鎴愪負鎶㈡墜鐩爣鍦般傛▕綃變慨鎶ゃ佹槬鏁忕淮紼熾佺編鐧借ˉ姘翠篃鎴愪負騫沖彴棰滃肩浉鍏蟲秷璐規姠鎵嬬幆鑺傝瘝銆備絾搴婂搧娑堣垂涔熷憟鐜板嚭杈冧負杈冪潃鐨勫墠鐬繪ц秼鍚戯紝甯﹀姩“浠涔堝煎緱涔?rdquo;騫沖彴鍐?ldquo;韙忛潚”鐜妭璇嶅晢鍝丟MV鍚屾瘮鎻愭嫈299.32%錛岄櫎浜嗘槬鑺傚亣鏈熷錛屽啀嬈″嵃璇佷簡鎰熸ф秷璐圭儹搴︾収鏃с傛鍦?ldquo;浠涔堝煎緱涔板鉤鍙?rdquo;鍐咃紵
涓婁竴綃囷細鏃㈣兘婊¤剼楂樼鎼瀵圭粏鑺備綋楠岀殑楂樿
涓嬩竴綃囷細鎻檽鈥滈粦椹罕
涓婁竴綃囷細鏃㈣兘婊¤剼楂樼鎼瀵圭粏鑺備綋楠岀殑楂樿
涓嬩竴綃囷細鎻檽鈥滈粦椹罕
鐩稿叧鍐呭
